Join the WYSPR team

  • Creative Strategist - WYSPR (UK-Based)

    Location: London preferred / Remote UK
    Type: Full-time
    Reports to: Head of Production
    Salary: £30K–£34K + bonus/progression
    Send your CV to: founder@wyspr.co 

    About WYSPR

    WYSPR is a London based UGC agency helping brands like Mars, Unilever, and Panasonic create authentic content at scale. We work with UGC Creators, Influencers, and everyday customers to power campaigns that are real, creative, and performance-driven.

    Our Creative Strategists sit at the heart of our creative operation, turning onboarding insights into creative strategy, briefs, and post-campaign insights that help brands grow.

    Role Overview

    As a Campaign Strategist, you will lead the strategic and creative direction for assigned campaigns. From distilling client goals into razor-sharp briefs to analysing performance data, your role ensures we deliver thoughtful, thumb-stopping content with measurable value.

    You’ll work closely with our Campaign Managers and Head of Production to ensure every campaign has a clear narrative, high-quality execution, and strategic insight throughout.

    Key Responsibilities

    Strategy & Planning

    • Join onboarding calls and digest Sales handover and Onboarding Call Guide

    • Translate campaign goals and brand positioning into creative briefs that drive results

    • Collaborate with clients to iterate on concepts and briefs

    • Advise on creator archetypes, tone of voice, and creative style for each brief

    • Propose content formats (scripted, UGC, educational, performance-led) aligned to objectives

    Creative Oversight

    • Creator selection and approval, ensuring they align to the creative direction of any given campaign

    • Review all content created by creators, providing clear feedback and direction

    • Shape final revisions and ensure content is aligned with the approved brief and brand tone

    • Maintain high creative standards across every asset

    Reporting & Insights

    • Review campaign performance and creator data (views, engagement, follower growth)

    • Spot creative trends and top-performing formats for reporting

    • Draft campaign wrap reports using Canva templates

    • Share strategic learnings with internal team and clients for optimisation

    What We’re Looking For

    • 2+ years of experience in influencer marketing, creative strategy, or UGC content planning

    • Deep understanding of social media platforms (TikTok, Instagram, Reels, Shorts)

    • Exceptional writing skills (briefs, scripts, strategic copy)

    • Creative thinker who loves turning brand goals into punchy, platform-native ideas

    • Highly organised, efficient, and proactive; you can handle multiple campaigns at once

    • A sharp eye for social trends, content fatigue, and what cuts through the scroll

    Bonus Points

    • Experience writing scripts or working with creators on social-first video content

    • Prior work in an agency or content studio

    • Knowledge of performance metrics and paid social strategy

    • A strong personal interest in creator culture, social trends, or TikTok performance marketing

    Benefits

    • Work with top-tier global brands and creative talent

    • Be part of a fast-growing start-up reshaping how brands connect with audiences

    • Flexible working culture (hybrid or remote)

    • Opportunity to grow into a senior creative or strategy leadership role